Gold Buyers in Toronto, North York & Mississauga

Gold is very valuable and any transaction related to it must be done with extra care. There are a lot of factors that come into play whenever you consider selling your gold jewelry or any piece of gold you have. The market is safe and stable, but finding the best place to sell your gold can be hard. At Pinto Gold and Jewellery Buyers we want you to have a great experience with selling your gold.

Although it seems like a very easy process, the first step in selling your gold can actually be quite challenging. It can be difficult to find a trustworthy gold buyer out there. Some companies unfortunately take advantage of their customers especially those who are new to the business or just one-time sellers.

You may be given a price for your gold that is just a fraction of its actual worth. In order to protect yourself and get the most money for your gold there are some things you need to consider. Below are our most important criteria that you should look for in potential gold buyers:

Respects You as a Customer

Selling gold can be confusing. Being bombarded with advertisements that make promises for huge payouts for your gold complicates the process. Make sure that you do your own research when selling gold. By researching the current price for gold, this will go a long way in helping you find a gold buyer that you feel confident selling to.

A gold buyer should be transparent with you about the process of buying and selling gold and should answer your questions. Don’t sell to someone with a take it or leave it attitude. Let them know what you’ve learned and ask for an opinion from a professional. A reputable buyer will be more than willing to help you though the gold selling process.

Reputation & Reliability

If you value your gold, you should only do transactions with companies that already have a name in the business. Established gold buying companies use their own methods and unique formulas for pricing and purchasing.
Always look for reputable companies like Pinto Gold and Jewellery buyers, who have a reputation for being fair and honest. Buying and selling gold can be an emotional process and you need to have a trusting relationship with the person you are dealing with. Review customer ratings and comments and see how complaints have been handled if you can.

You deserve to be treated with respect as a customer. A reputable gold buyer will help you through the process and patiently answer your questions. Don’t just settle for the first store your come across. Do your research and deal with buyers who will honour your business.

Purchase Process Transparency

You will often find companies that offer prices for your gold that are too good to be true. Look for websites where you can find reviews from their customers and check whether they deliver their services like they advertise. You must look for companies which offer insurance for shipping. Using an online buyer can be convenient but they may not have the ability to answer questions and could possibly leave you in the dark on important parts of the process.

The gold buyer that you choose should be able to do much more than just give you a price. They can help you to identify what is real gold versus plated metals like copper. They can also distinguish what other metals you may have of value. Look for a buyer who will walk you through the process in a fair and transparent manner. Let them explain what you have and what it’s value is. But don’t do so blindly. Ensure that you have done some research on what you plan to sell.

If you are seeing an advertised price that doesn’t seem realistic, you’re probably right. Look for a buyer who is transparent about the process and gives you lots of information about the transaction. Work with a buyer who listens to what you have to say and answers your questions.


There are a lot of gold buying companies online. However, retail stores provide face-to-face communication, which is convenient especially if you need the cash ASAP. At Pinto Gold, we’ll even send one of our qualified team members to your home for an in home appraisal.

When selling an item that you have an emotional attachment to you may find it much more comfortable to speak with someone in person and ask questions. Find a buyer that makes you feel at ease with the process and allows you to be confident that you are getting the deserved value for your gold.

Pinto Gold and Jewellery Buyers has exactly what you are looking for in a gold buyer. We have a reputation for providing high quality services to all of our gold sellers. We buy gold at top rates and see to it that every transaction is fast and secure. Contact us today to get your free appraisal for more information. We look forward to helping you get the best price for you gold and feel confident while doing so.